Founded by Apryl Syed, a certified coach and NLP practitioner, she combines her deep understanding of psychology with a strategic grasp of business growth and the systems needed at different stages. Her expertise ensures that companies not only scale but do so with the right foundation in place.
With experience spanning both early-stage start-ups and some of the world’s most recognizable brands, Apryl has worked with companies like Sage, Bloomreach, Staples, Gap, Neiman Marcus, Cost Plus World Market, Albertsons, Total Wine, Calm, Xero, Liquid-IV, and more. This broad exposure has given her firsthand insight into the challenges businesses face at every level—and how to navigate them effectively.
Success isn’t just about tactics—it’s about knowing where you are and where to go next. That’s why we’ve built several Maturity Models to help businesses understand their current stage in the journey and identify the next logical step in their growth process. Whether you’re just getting started or optimizing for scale, we provide a clear path forward.
Many executives in Software-as-a-Service (SaaS) companies possess a wealth of technical expertise, operational experience, and industry know-how. Yet, when they step into the boardroom, they often find themselves struggling to make an impact. Why? Because boardrooms don’t operate on the same rules as engineering teams, marketing departments, or product strategy meetings.For many SaaS executives, the inability to gain traction in the boardroom isn’t about a lack of intelligence or hard work—it’s about a fundamental disconnect between their mindset and the expectations of board members, investors, and CEOs. In the fast-moving world of SaaS, where valuation, profitability, and sustainable growth are king, thinking like a functional leader simply isn’t enough. Executives must learn to think like a CEO.This white paper explores the core reasons why SaaS executives often struggle in the boardroom and provides a roadmap for shifting their mindset to operate with the strategic, high-level thinking required to win over investors and board members.
HockeyStack has quickly become one of the fastest-growing SaaS startups, securing $20M in funding and redefining how B2B companies approach analytics. But what exactly did they do right? This article breaks down five key lessons SaaS founders can learn from HockeyStack’s success, including how they owned a critical market gap, leveraged AI agents, built a demand-generation engine, mastered community-led growth, and secured smart funding. If you're looking to scale your SaaS startup the right way, these insights will help you move faster and avoid common pitfalls.
If you’re like many SaaS founders, you expected growth to accelerate once you found traction. Instead, you’re hitting unexpected roadblocks—technical bottlenecks, scaling challenges, churn issues, and hiring struggles. And the worst part? You don’t know who to turn to for help.
